GI Landscape
Reference Customer · Brand & SEO Rebuild
Overview
GI Landscape Maintenance is an established Oregon hardscape and landscape company with a serious book of business and a website that was actively losing them money. The rebuild covers three layers: a new brand and site engineered for the actual buying journey, a programmatic SEO push targeting hardscape and turf intent across the Salem–Portland corridor, and integration of the Rainline operations stack as the first production deployment.
The site is being rebuilt off the agency it had been on for years — the same agency that had been billing the owner without delivering measurable lift. New stack is owned by the company. New SEO surface is built to convert hardscape intent, not just rank for it. The AI rendering tool is embedded directly in the quote flow so prospects see what they're buying before they commit.
It's a real reference customer with real revenue, real crews, and real seasonality. Everything Rainline ships gets tested here first.
Key Features
Brand & Site Rebuild
New brand system, new site architecture, new copy — engineered for the homeowner-research-to-quote journey, not for the agency that was billing for it.
Programmatic SEO
City-service pages covering hardscape, retaining walls, turf, and drainage across the Salem–Portland corridor. Built once, scales to every service-city pair.
AI Quote Rendering
Embedded hardscape rendering in the quote flow. Prospects see their patio or wall before they sign — and the contractor stops losing deals at the imagination gap.
Owned Infrastructure
Migration off the legacy agency stack. Domain, hosting, analytics, and SEO surface now owned by the company. No more rent-seeking middleman.
Rainline Deployment
First production deployment of the Rainline operations stack — quoting, dispatch, fleet visibility, customer comms. Real crews, real seasonality, real data.
Conversion Instrumentation
Tracking restored end-to-end. Google Ads, GA4, Rank Math, and the quote pipeline are all wired into the same funnel view. Spend gets measured against revenue.
Architecture
1Brand Layer
Visual system and copy rebuilt against the buying journey of a hardscape homeowner — premium positioning, clear pricing language, trust signals, no agency boilerplate.
2SEO Layer
Programmatic city-service pages with proper schema, internal linking, and intent-matched copy. Replaces the contaminated content the prior agency shipped.
3Operations Layer
Rainline running underneath — quotes, jobs, fleet, comms. The site is the storefront; Rainline is the back-of-house. Same customer record front to back.